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| PSST! Feature: James Price / Transistor Studios |
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| James Price is an Australian, who loves writing personal bio's. He moved from Oz to London to Dublin to New York, working as a Designer, and then a Director. He came to New York to work for Transistor Studios as a Director. He loves working for TS. He has directed work for clients as diverse as Coca-Cola, Eclipse, MTV, Miller, Wachovia and McDonalds. In 2007 he was promoted to Executive Creative Director of Transistor - which means he does the same things he did as a Director, but now Mary, the Studio Manager at Transistor, sometimes lets him pick the lunch menu. He lives in Brooklyn with his partner Stephen, and the greatest dog ever, Donut. Q&A PSST! uses a collaborative process that is based on the idea that the whole is greater than the sum of its parts. How has participating in this project made you look at your own work differently? I think it's made me even more aware of the role that other people play in making great work. A lot of my work at Transistor is made in conjunction with so many talented Art Directors, Designers, Illustrators and Filmmakers. I think when you work with a group you know well then the process runs in a smooth way. PSST really helped me see that changing things up and hearing different view points, and involving people with different goals into the mix actually makes the whole process feel new. Personally my only motivation going in was to do everything myself. I always work with teams of talented people, so I wanted to make everything I could by myself on my laptop. It was tough at times working 12 hour days at TS, and then coming home to animate or design, but the fact that it really was me doing and saying what I wanted drove me to get it done. That, and Bran yelling at me to hurry up and get it f**cking finished! PSST! is a project in which the outcome is also left up to a certain amount of chance because the whole process is detemined by the successive artist's reactions to the previous work. How do you feel about losing some of the "control" over your final work? I really liked it actually. By being handed what I 'ended up with' I realized that it's nice to work blindly for a change. So much of what you do in the commercial world is about control. Their are so many levels of communication and approval. It's nice to have know idea what's going to happen. Who would you "Pass it on..." to if you had a chance? Stephen Kelleher (Frankenstyles.com) made me promise I'd mention him here. We used to work together in Dublin and we have much respect for each other. He's a great designer, and he taught me many things about Irish people. Most of them I didn't want to know. In terms of dream collaborations I'd say Monty Python, Hayao Miyazaki, Mary Blair, Kubrick, Dick Bruna, The Beatles circa 1966-67, Lichtenstein, Ricky Gervais, and my dog Donut - she's very creative. PSST! is also intended to showcase the personal work of designers and artists that generally work in relative anonymity or within a studio system in which credit is applied to a company rather than individual artists. How do you view this in relation to your client-driven work? I get pretty good recognition for what I do, so I viewed it more being about an expression of me, and less about making something for a client. What keeps you motivated from project to project? I like working with different people. I also really like the feeling of having no idea how to achieve something, and then working it out, and making it happen. . What's next for you? Any cool projects coming up? Lot's of things on the horizon. We have been really busy at TS so far in 2007. In fact it's been crazy. Been shooting a lot, which is a good break from sitting in a dark room moving pixels. jamesprice.tv transistorstudios.com James worked on FRACAS GIANT AMERICA |
psstpassiton.com |
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